Calculators / CTR

CTR calculator

Enter impressions and clicks to get your click-through rate. Add orders to see how many of those clicks turned into sales.

Your numbers

Result

Click-through rate
Clicks
Conversion rate
Impressions per order

The formulas

CTR = clicks ÷ impressions × 100
Clicks at a target = impressions × target CTR
Conversion rate = orders ÷ clicks × 100

Worked example

A product ad is shown 12,500 times, gets 275 clicks and brings in 7 orders.

CTR275 ÷ 12,500 × 100 = 2.20%
Conversion rate7 ÷ 275 × 100 = 2.55%
Impressions per order12,500 ÷ 7 = 1,786

If a new image lifted the CTR to 3% with the same conversion rate, the same 12,500 impressions would bring 375 clicks and about 9 or 10 orders instead of 7, with no extra ad spend on a cost-per-impression campaign.

Improving click-through rate

Show the product clearly

In feeds, the image does most of the work. A clear photo of the product in use usually does better than a busy graphic. Test one change at a time so you know what moved the number.

Match the ad to the page

A higher CTR only helps if the page delivers what the ad promised. If CTR rises but conversion rate falls, the ad is attracting the wrong clicks.

Follow it through to cost

The CPC calculator turns clicks into cost per click and the most you can afford to pay, and the CPM calculator covers ads bought by impressions.

Formula and examples last checked October 12, 2026.

Questions people ask

How do you calculate CTR?

Divide clicks by impressions and multiply by 100. An ad shown 12,500 times that gets 275 clicks has a CTR of 275 ÷ 12,500 × 100 = 2.2%.

What is a good click-through rate?

There is no single good number. Search ads, where people are already looking for something, usually get far higher CTRs than social feed or display ads. The useful comparison is your CTR against your own past campaigns on the same platform and placement, and whether the clicks go on to buy.

Does a higher CTR always mean a better ad?

No. An ad that promises something the product page does not deliver can get lots of clicks and few sales. Look at CTR together with conversion rate and cost per sale. The conversion box in this calculator helps with that.

Why does my CTR differ between Google, Meta and my store reports?

Each counts impressions and clicks its own way. Some count every click on the ad, including clicks on the profile or "see more"; others count only clicks that reach your site. Compare CTRs from the same source.

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